I expect every part of Apple has been asked for their contribution to Apple’s recent services push. What could the Pro Applications team response be? Some fear that Final Cut Pro, Motion and Logic could be sold only on a subscription basis. There is another option.
It seems that Apple didn’t expect to make a new Mac Pro range. They thought the iMac Pro would be enough. …
Every year thousands of people in the TV and film business gather in Las Vegas for the National Association of Broadcasters Show. All the tech companies that sell hardware, software and services to the media industry attend. Except Apple. Officially.
That doesn’t mean that Apple doesn’t care about high-end post production. ‘Wider Apple’ cannot be seen to attend. The Apple focussed on professionals, manages to make its influence felt. This year their work will be seen at many companies stands — in the form of their new ProRes RAW codec.
Over the last 10 years ProRes has become the defacto…
“I need 512GB of RAM”
“I want to install up to 10TB of SSD internally”
“At least 6 NuNubus cards”
“Holographic display of volumetric video”
“Wireless neural user interface”
The success or failure of Apple’s forthcoming 2019 edition of the Mac Pro will not determined by whether they answer the wishes of professional users.
The feature that matters the most is Apple’s go-to-market strategy. How will 2019 Mac Pro hardware, software and services will be sold and supported? If they answer remains ‘Apple will do it,’ the new computer may have failed already.
Apple has a…
It looks like Apple will soon allow their ProRes RAW video capture file format to be read on Windows computers — instead of using Mac-only compatibility to promote high-end hardware sales.
Monday April 8th sees the start of NAB Show 2019. The National Association of Broadcasters trade show is an annual event in Las Vegas where those in TV and the media get together to learn about new technologies and to make deals. The PR strategy for businesses selling to the TV and film business is to announce product and service updates the week before. …
On Friday Apple provided a sneak peek at features that will be in the next versions of Final Cut Pro X and Motion 5. Apple previewed HDR workflows, new colour tools and VR video features in Final Cut. Here’s a rundown of the VR video features coming to Final Cut Pro X by the end of the year.
Whereas spherical video tools have been available in editing applications before, the way Apple have implemented them means they are for the first time suited to editors — unlike the current tools which are designed for motion graphics animators.
Current professional video…
London Transport are justly proud of their design and branding of yesteryear. They have exhibitions and books that celebrate their design history. There are thousands of posters in the collection of the London Transport Museum.
Design and business students from all over the world study how LT’s Frank Pick advanced the art of corporate branding — even though London Transport was a public body.
Sadly, the same impulse to consistently apply a brand means that for many years London’s transport poster designs have remained the same.
Here are some examples:
Sony have announced a TV with an interesting sound feature.
As consumers never quite took to 3D, TV makers have been pushing 4K and HDR/WCG. I think the sound in Sony’s new XBR-A1E BRAVIA OLED series is as least as important as the image.
These TVs will have no discrete (or discreet) speakers; the sound will come directly from the screen:
Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology. Thanks to the ingenious design, the entire screen resonates with rich sound emanating directly from the screen itself. This allows a perfect unification of…
Apple has been selling high-end video production applications since April 1999. Up until April 2011, Final Cut Pro was promoted in the normal way: Brochures, PR, statements for the press, pubic appearances and online videos.
Final Cut Pro X wasn’t a new version of Final Cut, it was a new application with the same name. As well as being completely new from a conceptual, code and UI perspective, it couldn’t even import work created in Final Cut Pro 7. Apple even discontinued selling version 7. They were suddenly selling a new video editing application that didn’t have the features of…
I was lucky enough to be presenting at the 2016 FCPX Creative Summit a month ago when Benjamin Brodbeck came up to me with a problem. He works at Caterpillar Inc. and has a team of over 30 editors and assistants working on videos being shot and edited all over the world.
They constantly need to make films covering specific regions, models of equipment and categories of engineering project. Categorising footage is very important. A film featuring forest equipment being used in China can’t feature a shot of the wrong piece of equipment, or one taken in the wrong country.
Today’s rumour is that Apple have reassigned the team that developed Airport wireless network hubs. According to Bloomberg:
Apple began shutting down the wireless router team over the past year, dispersing engineers to other product development groups, including the one handling the Apple TV, said the people, who asked not to be named because the decision hasn’t been publicly announced.
This news accompanies the announcement that Apple is no longer in the display business as well.
Why is this good news? The engineers in these teams are now free to do more distinctive things. Obviously Apple thinks that there is…
Final Cut Pro plug-ins · Editing · Ideas