I expect every part of Apple has been asked for their contribution to Apple’s recent services push. What could the Pro Applications team response be? Some fear that Final Cut Pro, Motion and Logic could be sold only on a subscription basis. There is another option. It seems that Apple…

Every year thousands of people in the TV and film business gather in Las Vegas for the National Association of Broadcasters Show. All the tech companies that sell hardware, software and services to the media industry attend. Except Apple. Officially. That doesn’t mean that Apple doesn’t care about high-end post…

“I need 512GB of RAM” “I want to install up to 10TB of SSD internally” “Thunderbolt 4” “HDMI 3” “At least 6 NuNubus cards” “Holographic display of volumetric video” “Wireless neural user interface” The success or failure of Apple’s forthcoming 2019 edition of the Mac Pro will not determined by…

It looks like Apple will soon allow their ProRes RAW video capture file format to be read on Windows computers — instead of using Mac-only compatibility to promote high-end hardware sales. Monday April 8th sees the start of NAB Show 2019. The National Association of Broadcasters trade show is an…

On Friday Apple provided a sneak peek at features that will be in the next versions of Final Cut Pro X and Motion 5. Apple previewed HDR workflows, new colour tools and VR video features in Final Cut. …

London Transport are justly proud of their design and branding of yesteryear. They have exhibitions and books that celebrate their design history. There are thousands of posters in the collection of the London Transport Museum. Design and business students from all over the world study how LT’s Frank Pick advanced…

Sony have announced a TV with an interesting sound feature. As consumers never quite took to 3D, TV makers have been pushing 4K and HDR/WCG. I think the sound in Sony’s new XBR-A1E BRAVIA OLED series is as least as important as the image. These TVs will have no discrete…

Apple has been selling high-end video production applications since April 1999. Up until April 2011, Final Cut Pro was promoted in the normal way: Brochures, PR, statements for the press, pubic appearances and online videos. Final Cut Pro X wasn’t a new version of Final Cut, it was a new…

I was lucky enough to be presenting at the 2016 FCPX Creative Summit a month ago when Benjamin Brodbeck came up to me with a problem. He works at Caterpillar Inc. …