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Alex Gollner
Alex Gollner

668 Followers

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Apr 11, 2019

ProApple+: Apple’s services push for professionals

I expect every part of Apple has been asked for their contribution to Apple’s recent services push. What could the Pro Applications team response be? Some fear that Final Cut Pro, Motion and Logic could be sold only on a subscription basis. There is another option. It seems that Apple…

Apple

4 min read

Apple

4 min read


Apr 6, 2019

Apple’s NAB 2019 is all about ProRes RAW

Every year thousands of people in the TV and film business gather in Las Vegas for the National Association of Broadcasters Show. All the tech companies that sell hardware, software and services to the media industry attend. Except Apple. Officially. That doesn’t mean that Apple doesn’t care about high-end post…

Apple

2 min read

Apple’s NAB 2019 is all about ProRes RAW
Apple’s NAB 2019 is all about ProRes RAW
Apple

2 min read


Apr 6, 2019

The make or break Mac Pro 2019 feature no-one is talking about

“I need 512GB of RAM” “I want to install up to 10TB of SSD internally” “Thunderbolt 4” “HDMI 3” “At least 6 NuNubus cards” “Holographic display of volumetric video” “Wireless neural user interface” The success or failure of Apple’s forthcoming 2019 edition of the Mac Pro will not determined by…

Apple

8 min read

The make or break Mac Pro 2019 feature no-one is talking about
The make or break Mac Pro 2019 feature no-one is talking about
Apple

8 min read


Apr 3, 2019

Is Apple prioritising a file format over Mac hardware sales?

It looks like Apple will soon allow their ProRes RAW video capture file format to be read on Windows computers — instead of using Mac-only compatibility to promote high-end hardware sales. Monday April 8th sees the start of NAB Show 2019. The National Association of Broadcasters trade show is an…

Apple

5 min read

Apple

5 min read


Oct 30, 2017

Apple to introduce next-level professional VR video tools in Final Cut Pro X and Motion 5

On Friday Apple provided a sneak peek at features that will be in the next versions of Final Cut Pro X and Motion 5. Apple previewed HDR workflows, new colour tools and VR video features in Final Cut. …

Apple

6 min read

Apple to introduce next-level professional VR video tools in Final Cut Pro X and Motion 5
Apple to introduce next-level professional VR video tools in Final Cut Pro X and Motion 5
Apple

6 min read


Jul 29, 2017

Today’s Transport for London Poster Designs are All The Same

London Transport are justly proud of their design and branding of yesteryear. They have exhibitions and books that celebrate their design history. There are thousands of posters in the collection of the London Transport Museum. Design and business students from all over the world study how LT’s Frank Pick advanced…

Design

3 min read

Today’s Transport for London Poster Designs are All The Same
Today’s Transport for London Poster Designs are All The Same
Design

3 min read


Jan 5, 2017

Big news in home cinema means new possibilities for Film and TV sound

Sony have announced a TV with an interesting sound feature. As consumers never quite took to 3D, TV makers have been pushing 4K and HDR/WCG. I think the sound in Sony’s new XBR-A1E BRAVIA OLED series is as least as important as the image. These TVs will have no discrete…

TV

3 min read

TV

3 min read


Dec 14, 2016

Apple Final Cut Pro X product team return to spotlight after 5 years

Apple has been selling high-end video production applications since April 1999. Up until April 2011, Final Cut Pro was promoted in the normal way: Brochures, PR, statements for the press, pubic appearances and online videos. Final Cut Pro X wasn’t a new version of Final Cut, it was a new…

Video Editing

5 min read

Video Editing

5 min read


Nov 29, 2016

Now video editors can use the macOS Finder like a media database

I was lucky enough to be presenting at the 2016 FCPX Creative Summit a month ago when Benjamin Brodbeck came up to me with a problem. He works at Caterpillar Inc. …

Final Cut Pro X

3 min read

Final Cut Pro X

3 min read


Nov 21, 2016

Good News: No More Wireless Networking Products from Apple

Today’s rumour is that Apple have reassigned the team that developed Airport wireless network hubs. According to Bloomberg: Apple began shutting down the wireless router team over the past year, dispersing engineers to other product development groups, including the one handling the Apple TV, said the people, who asked not…

Apple

1 min read

Apple

1 min read

Alex Gollner

Alex Gollner

668 Followers

Final Cut Pro plug-ins · Editing · Ideas

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