PinnedAlejandro OchoaTEN SACRED LAWS OF ADVERTISING CREATIVITYBY ALEJANDRO OCHOANov 7, 2023Nov 7, 2023
Alejandro OchoaNEW THEORY OF DYNAMIC POSITIONINGIt is practically impossible to separate the Positioning Theory from the global practice of marketing communications in the last 47 years…Aug 16, 2016Aug 16, 2016
Alejandro OchoaUNIVERSAL VALUES THEORYThis theory was born from a simple reflection:Aug 7, 2016Aug 7, 2016