PinnedAlex FitzGeraldinExperience StackHow to Make The Most of “Failed” ExperimentsThis blog was originally published while an employee of Dynamic Yield on their blog XP2 by Dynamic YieldJun 8, 2022Jun 8, 2022
PinnedAlex FitzGeraldinExperience StackSelecting The Right Entry Product For Your Subscription BusinessAlex FitzGerald, Co-Founder & CMO of Brave Foods, LLCApr 18, 2022Apr 18, 2022
Alex FitzGeraldThanks so much for sharing your reaction, Jo! So glad you found the article useful.Jan 23, 2023Jan 23, 2023
Alex FitzGeraldinCodeXHow To Solve Your Shopify Customer Identity IssueYour customer analytics and personalization are only as good as your customer identity resolution. Jupyter NotebookOct 30, 2022Oct 30, 2022
Alex FitzGeraldinCodeXMedia Mix Modeling With Scikit-LearnMedia Mix Modeling is an analysis technique to understand and quantify the impact that advertising has on its desired goal, typically sales…Oct 13, 2022Oct 13, 2022
Alex FitzGeraldinExperience StackHow CLV Became The Most Important Metric In MarketingA Review of Peter Fader’s Influential Paper, “Counting Your Customers the Easy Way”Jul 26, 2022Jul 26, 2022
Alex FitzGeraldinCodeXUsing Sklearn To Measure The Price Elasticity of Demand for BeefWith high inflation and a potential recession looming, businesses have to grapple with tough decisions about how to price their products…Jul 6, 20222Jul 6, 20222
Alex FitzGeraldinCodeXAWS Is Critical Infrastructure For a World Reliant on Data ScienceMy interest in AWS was piqued when I came across a surprising statistic. This was several years ago before COVID-19 accelerated Amazon’s…Jun 12, 2022Jun 12, 2022
Alex FitzGeraldWhy I Joined a Data Science BootcampWhy would a non-technical person decide to spend three prime summer months learning data science, a field that has both “data” and…May 24, 2022May 24, 2022
