Alex HughesinThe StartupHow a Brand Voice Mood Board Destroys MisalignmentCan we be honest about voice and tone for a second? Your stakeholders are probably struggling to understand it. In fact, some of the…Mar 22, 2020Mar 22, 2020
Alex HughesinThe StartupWhat is a digital presence and why your small business needs it to survive70%. This isn’t how often I win at video games or the percentage of cheeseburgers in the American diet. No this number is much more…Mar 3, 20191Mar 3, 20191
Alex HughesinThe Startup6 Types of Content Marketing and When to Use ThemImagine that while pouring a bowl of frosted flakes for a midnight snack you fumble through your utensils drawer and pull out a sharp…Jan 7, 2019Jan 7, 2019
Alex HughesinThe StartupHow to choose a content cluster topic in 10 minutesContent clusters are touted as the new way to marry content marketing and SEO. Do they work? In short, yes.Apr 17, 20181Apr 17, 20181
Alex HughesinStrategic Content MarketingWhy you need to change your B2B content marketing in 2018Give something away for free. This is the timeless principle that every sales process depends on. Whether you’re giving away a sample, lead…Jan 16, 2018Jan 16, 2018
Alex HughesinSmashing QuotaPainful Blog Posts Bring in Leads (I am not a Sith)The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built on…Dec 11, 2017Dec 11, 2017
Alex Hughes#8. If you can’t extrapolate or think critically you might not surviveSummary: Learn how extrapolating your knowledge and applying it to other fields can help you achieve breakthroughs and overcome plateaus.Aug 29, 2017Aug 29, 2017
Alex HughesWhat Brian Johnson of AC/DC’s appendicitis can teach you about standing out in businessAC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott…Aug 25, 2017Aug 25, 2017
Alex HughesinStrategic Content MarketingMy process for content marketing successBack in the 60s computers were big. Really big. Usually, they’d take up entire rooms or even buildings.Aug 18, 2017Aug 18, 2017
Alex HughesJournal entry #7: Today I don’t feel like writing (my favorite gifs)I’m not sad or overwhelmed. I just don’t have any good ideas or inspiration. Why am I writing anyway if I know it’ll be crap?Aug 14, 2017Aug 14, 2017