Countless videos of kids drinking ‘yee-yee’ juice are floating around on the internet. What does the ‘yee-yee’ juice do? When the beat drops, it instantly dresses them in western wear and inspires a swaggardly dance.

The song that inspired this meme, of course, is Lil Nas X’s ‘Old Town Road.’ A playful blend of country and hip-hop that resonated with kids everywhere. The same song that got pulled from Billboard’s Hot Country chart the moment it saw success.

Alex Benson

I’m a designer who writes about music.

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