On a recent round of customer interviews, we hosted GoToMeeting sessions from the comfort of our team room instead of trekking around the country or renting out a creepy room with two-way mirrors. Video chat software that enables screen sharing and session recording has gotten pretty good and video conferencing…

A primer on the digital product lifecycle and how it can inform your team’s research plan as you generate and evaluate design concepts. — I have spent many years crafting research approaches to support the design of better digital products. Like anything, it becomes easier with practice, but research method selection can be a daunting task, even for seasoned design practitioners. But intimidation is a horrible excuse for designing uninformed products.

Allow me to go out on a limb and assume that you and I have at least two things in common: We are not professional actors (maybe you are?) We are not in Leonardo DiCaprio’s inner circle I haven’t gone through the process of an actor in preparing for a…

Digital products are becoming a primary channel brands to begin a dialogue with their audiences. As such, the quest for technologies that can start the conversation and genuinely personalize experiences is top of mind for retailers, publishers, and social aggregators alike. As various technology companies scramble to crack this problem…