Bosch’s Global IT Innovation Lead Dennis Boecker in The Brand Lab™

Alexa Jackson
Sep 4, 2018 · 1 min read
Dennis Boecker, Bosch’s Global IT Innovation Lead, sits down for a conversation on how IOT is changing the world today. Dennis shares how IOT is not just about technology, but about people. Enjoy another Brand Lab Series™ exclusive from AE Marketing Group.

Bosch is a global, iconic brand, characterized by innovative strength and social commitment. The company has seen great success in IOT, having sold 27 million web-enabled devices in 2016. By 2020, their target is for all their electronic products to be connected to the internet, and service enabled there.

Dennis Boecker is the company’s Global IT Innovation Lead. He discusses their success in IOT and the connection of product services and software. Furthermore, Dennis discusses the human element of IOT, and the extensive knowledge fueling the technology.

“At Bosch, our slogan is, ‘Inventing for life,’ and I see that as well from my personal perspective that everything is getting easier, it is getting more personal, it’s getting more convenient, it’s getting safer with IOT.”

Topics include:

  • The Entrepreneurial Mindset
  • Interaction of Humans and Machines
  • Connectivity
  • Internet of Things and Manufacturing
  • The People Behind the Technology

See all Brand Lab Series™ podcast, journalism, and video features here

Alexa Jackson
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