Viewer Profile

Alexa Ellis
Sep 3, 2018 · 1 min read

This is my target market for my brand. I broke it down in specific categories that outline my audience in detail.

Demographic: 16–35 year old women and men

Psychographic: interest in art, street wear, creative personality, interests in fashion, tech and social media savvy

Customer Profile: artists, free thinkers, social media influencers, celebrities with influence on the youth, “cool-kid” consumer, the youth (in general)

Macro and Micro factors:

Political- feminism, changing gender perceptions, not corporate or built for the masses

Social- individualism, appear unique and attractive to those who wish to be different, interests in exclusivity