Something about the winter makes everything gray. It’s probably due, in part, to the lack of greenery bouncing colorful light onto the surrounding buildings. The never-ending overcast haze of frigid days. The thin layer of salt and muck on the sides of cabs. Spring though, spring brings with it a…

As a normal person, I have wondered about the sex lives of the brands I support. Whether potato chips or financial institutions, I can’t help but imagining what each brand is like after listening to smooth jazz, eating oysters and having one White Claw too many. How do they act…

A cursory look at recent box office returns will yield one conclusion: America is hungry for reboots. In the past year alone, Will Smith’s terrifying blue genie in Aladdin raked in over $1 billion internationally and The Lion King dethroned Frozen to become the highest-grossing animated film in history. …

It was only a matter of time. As large consumer brands allowed their social media teams to push the line of acceptable posts further and further, eventually one of them would cross it. Sunny Delight discovered this in early February, tweeting an angsty “I can’t do this anymore” without context…

Fashion is cyclical, this we know. Yet despite the wealthy elite being on the country’s shitlist, prep seems to be coming back. Somehow. Even the writers at GQ are expecting another wave of popularity. They are right, but it’s not what you think. For the most part, prep refers to…

Get ready folks, it’s time to talk masculinity. Often a topic of passionate debate, masculinity has a problem of its own: it’s definition. The most common examples on social media refer to something called “toxic masculinity,” and what they describe sounds as problematic as you would expect. …

Endurance events might sound painful, but they can transform your life. If you’re anything like me, the idea of climbing a mountain four times in a single day may sound unpleasant. The idea of climbing that same mountain while caked in manure, getting shocked by 10,000 volts, trudging through a…