Bob Moesta has launched 3,000 products — watch him explain his development process in 6 minutes…

How does a Product Development Guru with 3,000 products under his belt launch a new project?

Bob Moesta, who has started 6 businesses and worked alongside Clayton Christensen, Dr. Genichi Taguchi , W. Edwards Deming, uses the Green-line development method, which helps you anticipate problems earlier on in the development process. Why? It can help cut development time and cost by 50%, not to mention increase top line sales by 20%. Watch the Part 1 video below where in 6 minutes Bob summarizes 20 years of product development learnings.

NOTE: The diagrams on the whiteboard of the video are hard to read, so refer to the “Diagrams for Green-line Product Development” (below) whenever Bob points to board.

Introduction to Green-line Product Development Methods — Part 1

Topics Bob discusses include:

• When do changes typically occur in product development lifecycles?
• What are the drivers of wasteful and efficient development lifecycles?
• What methods and tools are used to make development more ‘anticipatory,’ instead of ‘reactionary?’

Q&A follow up - Part 2

A 12 minute Q&A session after Part 1 where Bob goes more in depth on:

• Why MBA programs don’t teach “Strategic Clarity” well enough
• How to apply Green-line Product Development as a startup
• The Jobs to be Done ‘big hire’ vs ‘little hire’
• What happens when Green-line development is applied?
• What are examples of companies that use Green-line?
• How to force problems early in the product development process

A couple questions for you to answer in the comments:

• Do you think Green-Line could help you improve your product development process? How?
• What would else would you like to learn about Green-Line?
• Are there any parts about Green-Line that are confusing to you?

Diagrams for Green-line Product Development

NOTE: The diagrams on the whiteboard of the video are hard to read, so refer to the “Diagrams for Green-line Product Development” whenever Bob points to board.

A. The Cost of Making a Design Change Increases Exponentially Throughout the Development Lifecycle

B. With Green-line (Anticipatory) the number of changes occur much earlier on than in Red-Line (Reactionary)

C. To Move to Green-line, Understand Red-line Drivers and Use Green-line Methods & Tools to Guide Conversations and Develop Green-line Drivers

D. Consider the 4 Dimensions of Prototypes, Not Just Physical and Comprehensive Prototypes

Bob Moesta (@bmoesta) is the President & CEO of the Re-Wired Group | Demand-Side Innovation. For more on Rewired, visit their company website here. For more resources about Jobs to be Done, visit JobsToBeDone.org. Finally, listen to Bob further discussGreen-Line in the most recent #JTBD Podcast here.

*Thanks to Bob Moesta for creating the original presentation and allowing me to share this information. As well as to fellow Rewired team members: Chris Spiek (@ChrisCBS) and Ervin Fowlkes (@ErvinFowlkes) for asking followup questions in the Q&A. In addition, thanks to Jeff Chenoweth, Amrita Chandra, Adam Zadikoff, Brian Mallia, as well as Tiffany, Ryan and Paul Lumley for reading early versions of this post.