I’ve started to learn about a whole range of methods that rely on the principles of science fiction, if not the stories themselves, to make things in the real world. Storytelling and science are two of the most powerful tools we have access to — combining them has great potential.
What I Learned About the Future by Reading 100 Science Fiction Books
Tiago Forte

This is the same with investing / longer time horizon trading. Fact (fundamentals) + Story (sentiment) = success

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