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The world of innovation and entrepreneurship feeds on information. For startup and scaleup founders the world over, being the first to have access to innovation can mean the difference between being first to market or a follower, between unicorn potential and straggler status.

That’s why most entrepreneurs read. And they don’t just read, they devour.

Understanding the world just one smidgen more accurately can be the key to predicting and often building the future. …


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Photo by Taylor Nicole on Unsplash

One highly successful technology entrepreneur once described to me the role of a founder as consisting of two things, and two things only:

Though hiring will certainly make or break the company in the longer run, cash is indispensable for the company even getting to the long run. The simple truth is: a company operates on cash and a founder needs to find ways of providing it. The issue that many tech entrepreneurs run into is that before their idea is proven in the market, the company has a weak negotiating position when it comes to raising money. Even if you’ve convinced your friends, family and first employees of the brilliance of your plan, investors will take a cold hard look at your assets and are less swayed by the story. Your valuation will grow proportionally to how well you can stick to the narrative you’ve laid out, but there is necessarily a difference between what you know the company and the technology can be worth and what it is worth to the investors now. …


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Photo by Ryan Stefan on Unsplash
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Photo by Austin Distel on Unsplash

If you’d have told teenage me that the medium of the future would be basically indistinguishable from talk radio, I’d have told you to get in your DeLorean and go back to 1983. Though personally, I would have bet on hologram projection wristbands, here we are, with a rapidly growing chunk of the world getting their insights and information through podcasts. With over 700.000 different podcasts and over 29 million individual episodes, this channel is a whopper and still growing fast — the last five years have seen podcast advertising revenues grow by 10x.

And with stellar 20/20 hindsight, it’s not hard to understand why. Visual media have taken over every piece of in-your-face real estate and have left the audience overstimulated and worn out. We then realised that there was one sense organ we’d almost forgotten about and that it was the perfect information delivery mechanism for our busy modern lives. The thing about audio is: it works even when you work. People who listen to podcasts do so for over 6.5h a week and use the medium to enhance other, usually more tedious experiences like commutes, cleaning or working out. …

About

Alex Kaschuta

Origination & Marketing at Fundsquire

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