Alexandra AlmondSome things we know about public transport and informationA non-exhaustive list of what we know about how people move through PT environments and what that means for the info you provide them.May 16May 16
Alexandra AlmondWhy we banned powerpointOnce upon a time, I unintentionally incited a rebellion in a government department by banning powerpoint.Oct 18, 20232Oct 18, 20232
Alexandra AlmondIf personas are the answer, what the hell was the question?Personas are human-washing; like greenwashing only for people. A way for organisations to pretend they care about their customers without…Jun 13, 20231Jun 13, 20231
Alexandra AlmondOne way to make meetings more effectiveIf I was only allowed to give you one piece of designerly advice, it would be “get clear on intent”.May 10, 2023May 10, 2023
Alexandra AlmondDie, deliverables, dieDesigners, we’ve all been there. Writing a long, detailed report that documents everything you did and heard through the course of a…Dec 22, 20221Dec 22, 20221
Alexandra AlmondMetrics are bad (sometimes)I understand the lure of a set of numbers that tell you how you’re tracking, but metrics can be fraught with danger.Apr 27, 20221Apr 27, 20221
Alexandra AlmondGood enough is perfectAmbiguity is fundamental to design, and the enemy of perfect.Dec 21, 20213Dec 21, 20213
Alexandra AlmondDesign is not neutralEverything you design is an opportunity to change the world. Yes, even the simple things — that journey map, those signs, that website —…Aug 30, 20213Aug 30, 20213
Alexandra AlmondSynthesis: it doesn’t matter how you categorise your post-it notesThe archetypal image of my industry is a designer looking pensive in front of a wall full of post-it notes.Aug 2, 20214Aug 2, 20214
Alexandra Almond5 ways to use prototypes to learn (not test)A prototype is a thing you use to provoke a response, so you can learn.Oct 1, 2020Oct 1, 2020
