Odette Lingerie — A bijoux jewel in the heart of Old Amersham

Real elegance is everywhere. Especially in the things that don’t show. Christian Dior

Odette Lingerie is a beautiful boutique on The Broadway in Old Amersham, steered beautifully by lingerie doyenne, Liz Brighton. Liz has a lifetime’s experience in fashion, textiles and lingerie, and has recently established Odette after running successful boutiques in London, most recently in Richmond. Liz’s strong connections to the most exclusive brands in lingerie, swimwear and activewear have meant very special access to collections not usually available outside the premier London stores.

From the moment you enter the historic building with its evocative timbers, you are enveloped in an aura of extreme femininity, from the scent of La Perla in Rosa, rarely sold outside London to the beautiful bespoke murals, plush carpeting and velvet curtaining.

From classic luxury brands like La Perla, Aubade, Chantal Thomass, Empriente and Wacoal, to a more fashion-forward selection from Stella McCartney Lingerie, Palindrome and some of the smaller Italian and Spanish design houses like Andres Sarda, Liz has sourced a beautiful collection which ranges from the everyday essentials to special occasion items.

Liz knows all there is to know about hot trends in lingerie; bralettes, necklines, cutouts, athleisure, and the store is an Aladdin’s Cave of lingerie solutions. Odette has lines in support and shape wear (now including Spanx and Magic sticky-and-tapey-type bits…shh), stunning seasonal nightwear including rare pieces from Stella McCartney, loungewear, cheeky little boxes of fun by Aubade for the boudoir only, and once you’ve gone PleasureState Oh My Bod, you’ll never go back!!!

Odette are now offering a complete bridal service including trousseau, bridal party and honeymoon ideas and Liz is using her connections and textiles experience to even offer bespoke bridal commission pieces. Such fun for the bride and bridemaids with a glass of fizz…or three!

Upstairs has a sunnier outlook with iconic and exclusive swimwear and resortwear brands Melissa Odabash, Jets Australia, La Perla Swimwear, Stella McCartney, Huit Paris, SoloBlu and Helen Kaminsky. Swimwear is stocked year round, removing that dilemma of an out of season holiday with nothing to wear and the latest Pitusa pool to bar kaftans are so tempting!

Dotted around the store are thoughtful little extras, single knicker packs from a Paul & Joe/Cosabella collaboration, jewellery by PinkPowder and trendy new London brand MeMe and a really lovely touch for mums and daughters to share some special time…. a delightful fun and pretty ethical brand for teens, Taylor+Rani.

Activewear is a mainstay at Odette also, with a new selection about to arrive from brands like Mara Hoffman and Varley, which is hugely popular with the local gym bunny set.

So down to the nitty gritty. With kit off and nothing but an expert’s eye between us, how was the fitting service? Liz shared some great tips on fit (you’re always a smaller band than you think, ladies), lean into the cups, see how it fits on the loosest hook to allow for wash and wear, and don’t be afraid to get a good old handful and move things into the right place!

Liz is a great networker and thoughtful about how she can truly service her clients well and be a collaborative part of the local business community and as a result, first time clients become regulars, and the regulars are loyal, coming from all the local towns and villages and as far afield as North London — as I witnessed first hand in my lovely morning with the team.

Odette have recently celebrated their 1st birthday and have just appointed stunning natural beauty and local, Joey Kendal Brown, as their brand ambassador, so you’ll be hearing more from them in the near future!

If you haven’t been, it’s a special trip down to take a look at their latest lines and once you’ve been fitted, Liz and the team keep your details on file to ensure truly personalised ongoing service (and make life easy for those dropped hints and special gifts)!

So what did I take home? Well that would be telling, but let’s just say I’ll be strutting with a cheeky little smile from the high street to a night out to poolside. And the best bit? It all still smells of La Perla in Rosa.

Odette Lingerie is at 11 The Broadway, Old Amersham, Bucks, HP7 OHL.

Tel: 01494 725 711

Follow them on Facebook and Instagram

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