Alexandra Talpalariu

As designers, our very job consists of creating and sharing fictions — representations of a better version of the world through the design concepts we develop. It is our responsibility to assess the as-is state of a situation, and figure out its to-be version.

As a designer, ease of use should be a quality of your work — and not a feature that you plug in or out of your designs.

The problem with the word “Intuitive” is that it means different things for different people: a product that is intuitive to me, might not be intuitive to my father.