In other words, you have to give your clients confidence and have to look bigger than you are. You have to pretend to be well organized, say and believe that you have a development track for your new hires, attend every single conference, be everywhere and demonstrate traction even though you have nothing tangible to show. Signal again and again.
Truth vs. perception — demystifying the startup game
Alexandre Kaykac

And classical company always pretend they have a “startup organisation” hahahaha

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