Alex AustininMobile GrowthA Brief History of App Content Search — And A Glimpse Into the FutureProfiling all of the attempts to solve mobile app search over the last 10 years with some thoughts on what the future has in store.Nov 16, 20182Nov 16, 20182
Alex AustinAMP is Google’s Last Hope for Relevance in Mobile SearchGoogle is quietly creating a privatized, walled kingdom within the open web that their company was built on.Jan 16, 2017Jan 16, 2017
Alex AustinThe world isn’t ready for Google’s Instant AppsIf you’ve been following the tech industry news lately, you might have heard about this new, unlaunched feature that Google presented at…Jun 7, 20161Jun 7, 20161
Alex AustinThe Biggest Source of App Installs No One Talks AboutAt this point in history, if you’re working on a native mobile app and don’t have a growth plan or distribution strategy, it’s…May 25, 20161May 25, 20161
Alex AustininThe StartupThe War for Mobile SearchApple and Google are waging a war to control the final lucrative frontier in mobile: search.Mar 2, 20165Mar 2, 20165
Alex AustininThe StartupMobile App Developers are SufferingBut with the right changes, they can be savedNov 4, 201588Nov 4, 201588
Alex AustinJust because it’s Google, doesn’t mean it’s rightI love data and the stories that can be told with it. Probably too much. I actually look forward to the weekends before Branch’s bi-monthly…Aug 11, 20151Aug 11, 20151
Alex AustinThe 3 Best Ways to Deep Link on FacebookHere at Branch, we exist to make mobile linking easier. Branch Links deliver many different things such as smart redirecting, contextual…Jul 16, 20151Jul 16, 20151
Alex AustininMobile GrowthThe Ultimate Guide to Unlocking Mobile GrowthTricks and examples to help you master awareness, download, activation, and sharing of your appMay 4, 2015May 4, 2015
Alex AustininMobile GrowthJust Keep Building.8 Lessons From A Mobile App Company.Sep 18, 20142Sep 18, 20142