Photo by Jakob Owens on Unsplash

Generative Art in a Recorded World

Advantages of infinitely long artworks when “content is king”

Alex Bainter
9 min readJun 10, 2019

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My life is made up of many obsessions. Be it an artist, YouTube channel, TV show, music, or even an animal, when I find something that interests me, I can’t stop myself from consuming as much of or about it as possible, as quickly as I can. I focus my consumption on my obsessions to the exclusion of anything else, and this can last weeks or years. If I run out of content before my obsession is over, I start reconsuming material.

Right now, I’m obsessed with Gary Vaynerchuk. Vaynerchuk is a polarizing entrepreneur who, in addition to running his companies, has hired a team of content creators to constantly follow him and record his every move. “Team GaryVee” then edits the audio and video recordings into digestible clips and compilations perfectly tailored to the platforms they’re posted to, like YouTube, Facebook, Instagram, Twitter, LinkedIn, and SoundCloud. I’m not sure I like him, but for some reason, I currently find Gary Vaynerchuk fascinating.

Vaynerchuk runs a digital marketing agency, and readily gives advice on strategies for social media. If the marketing department of the company you work for decided to create a podcast in the last three years and you’re scratching your head wondering who the hell they think is going to…

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Alex Bainter
Alex Bainter

Written by Alex Bainter

A web developer creating audio/visual experiences both digital and not. Currently making generative music at Generative.fm.