Why not sell ThinkUp to a bigger company that could pay to keep developing it? Because, in short, it may not be possible for anyone to build ThinkUp’s features on top of the major social networks. And we didn’t want to just sell ThinkUp’s members to the highest bidder as a marketing database.
Why are we doing this? The biggest reason is it’s become impossible from a technical standpoint to keep gathering data from all of the social networks. From a business standpoint, there simply aren’t enough ThinkUp subscribers to cover the cost of investing in the massive amount of development that would be needed to deal with these technical challenges.