What would Bowie Say? Apply Culture and Creativity.

  1. If 77% of brands disappeared, no body would care.
  2. 76% of people expect brands to contribute to their quality of life and well-being.
  3. Purchase intent increases 24% and advocacy 44% for brands that do.
In 1999 Davie Bowie discussed the significant impact of the Internet in society and the new ways of expression, art and communication. The interviewer, Jeremy Paxman is sceptical about the application of the new ‘tool’. Google was just a few months old, and YouTube, Facebook or Twitter were not even an idea, set to launch years later. Bowie. Musician. Writer. Futurist.



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Alex Bradley

Alex Bradley


I help people create new businesses, brands and products @ Publicis Sapient