Today’s typical company blog is glorified “press releases” no one gives a shit about (features launched, new hires, self-congrats on raising money or business acquisitions). Or the blog is “content marketing”, where hired freelancers spin out countless articles with hopes Google will bless them.
Putting in a good day’s work relies on the knowledge that you just moved a little bit closer to the finish line. If the finish line is constantly moving and constantly in dispute, it’s impossible to reap that satisfaction. Which in turn leads to stress and misery.