Measure everything, but determine beforehand what questions you are trying to answer.
The Rise and Fall of Everest (the App)
Product Hunt
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I think this is something we constantly struggle with at startups, yet often gets unnoticed or is unspoken. Everyone loves data and its great! If you know how to use it. There is both a science and an art to building a new company and it seems like often the science part drowns out the art.

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