Hitting unicorns by catching lightening in a bottle

Startup Investing is catching lightning in a bottle

A business doesn’t work

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Then it does

As an investor the mega investments can be too early, too early, too early……….oh too late.

Especially in consumer.

Vc’s often look for ‘escape velocity’ and tbh it’s not always scientific

I’ve seen it many times, and caught a few on the journey (CITYMAPPER, Dojo, StreetTeam).

If you have a real uptick and just found product market fit….just know that this is utter catnip to investors…

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