In meeting Alexei Orlov, one might be forgiven for thinking that he was a kindly philosophy professor, rather than a businessman. He chooses his words thoughtfully and in well-measured tones, seeming to be in constant consideration about life, work, and — of importance to both — what it means to connect with people.

“I do not have many interesting hobbies,” Orlov admits. “I do like to spend a lot of time reflecting, so I often seek out the wide, quiet places that people might not go to explore.”

Alexei Orlov maintains a regular column in Psychology Today that muses on…

More than ever, brands need people more than people need brands.

Undoubtedly, consumers will continue to fragment their attention spans across an ever-expanding media and information landscape. They will change behaviors at the speed of culture and demand to manage how and when they choose to interact with brands.

CMOs are racing to catch up by investing heavily in technology, but they do so at the hidden cost of brand resonance and creative differentiation. In a 2019 study by Forrester Research, results showed that not only does the CMO now have the fastest-growing technology spend in the C-suite, but that…

The power of choice is both the friend and enemy of brands in the attention economy — a positive and negative charge at the nucleus of dynamic brand activation (DBA). Understanding the attention economy is one thing; how brands prove they have paid attention is quite another.

A recent study reveals that bad advertising may reduce purchase intent, an outcome that is quite problematic in an era where brands need consumers more than consumers need brands. People follow values and hope to believe in the verity of their brands. They do not want to be played or hijacked. Who are…

Being considerate in how you gauge and careful in how you engage.

While we readily guard against outside threats and enemies, the most dangerous risk tends to be a more insidious foe: our own poor behavior.

People may remember what you said or what you did, or they may not. But the one absolute you can always rely on is this: They will never forget the way you made them feel.

How often in life do we wish that we had not gone charging off to start or finish something that might have been better served had we just stayed our hand and waited that tiny bit longer?

We lose more than…

Content, irrespective of its form, medium or channel, has become one of the most important influences of consumer engagement. Without relevant and eye-catching content, you offer nothing for your customers to read, listen to, view, learn or share, and thus forge no link between your brand and audience.

Unquestionably, content is beginning to go beyond traditional mediums and channels. Consumers now supplement their consumption of visual and auditory content with evolving user interfaces and experiences. They engage with wearables, virtual reality (VR), augmented reality (AR) and voice systems on a more regular basis. …

By Alexei Orlov

A little while ago, I attended my son’s high school graduation. The valedictorian speech was given by a charming young lady who not only engaged the audience, but also shared her thoughts with a striking degree of empathy. Her emotional nuance felt almost at odds with the self-concerned tone that our day-to-day lives tend to take; we rush from one perceived important task to the next, all the while seeking reassurance from others that we are indeed as unique as we say we are. Yet, it was clear from the smiles the students in the audience gave…

Alexei Orlov true grace
Alexei Orlov true grace

Generosity without Grace can be very cruel.

Much of who we are is what we do, rather than what we know or think.

The idea of Grace is often misunderstood. It goes well beyond just being socially elegant, polite, or charitable. You either have it or you don’t. There is no halfway house.

When you witness Grace in someone, it shines like nothing else. Not only does it always leave a sense of hope behind, but something to learn.

My friend Jeremiah is such a man.

Alexei Orlov failing well blog
Alexei Orlov failing well blog

Someone pointed out to me the other day that much of what we teach children is about resilience. “Don’t give up,” “Get back up and try again,” “If at first you don’t succeed, try, try again,” and the like. Important lessons, all, but often as adults we tend to forget these pieces of formative wisdom.

For all too long, I tried to fashion myself into a true perfectionist. In reality, all I became perfect at was becoming my harshest critic and my fiercest tormentor. …

Our world is filled with bright and educated people, technological geniuses who can change the progression of our entire species for the better. Lives are being transformed through positive change before our very eyes nearly every day, and the hard work of brilliant minds can rightly take much of the credit. Such breakthroughs are rightly heralded as the boons to society that they are.

But it seems that for every positive development in society, we take two steps backward accommodating the hateful, antagonistic, and worst inclinations of many.

…Beyond this place of wrath and tears Looms but the Horror of the shade,

And yet the menace of the years Finds, and shall find, me unafraid.

It matters not how strait the gate,

How charged with punishments the scroll. I am the master of my fate:

I am the captain of my soul…

— William Ernest Henley

The words in this poem not only gave comfort to one of modern history’s most beloved leaders in his darkest hours, but they also helped to reinforce his resolve in all his future dealings as he finally stepped into the sunlight a…

Alexei Orlov

Alexei Orlov is a #GlobalMarketer and #BusinessLeader. “Wisdom means sometimes throwing our knowledge away.” Founder and CEO of mtm choice. See

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store