Cognitive bias in action
I’ve been having this situation twice already — started reading an article with the author’s name Smith, for example. Immediately got a phone call from unrecognized number: «Hello, my name is Sandra Bullock. I would like to talk about presentation consulting…» We talked. At the end of the phone call I was about to save the number as Sandra Smith (!), but my rational part of the brain suggested that such coincidence is highly unlikely. This is the most hilarious moment to observe — when you have an authentic feeling “what’s right”, but in the very same time logically understand that this “right” is biased.
So I look at the notes I usually write during the phone call and figure out the last name.
P.S. It is probably anchoring bias.