Alex FriasHow Kanye West and Adidas ‘Yeezy-Hacked’ The Business Model Of Celebrity EndorsementsThree lessons from the Kanye West + adidas partnership that brands can apply to their celebrity relationships.Feb 24, 2016Feb 24, 2016
Alex FriasThree Tips For The Next Generation Of Would-Be EntrepreneurEntrepreneurial Tips for Today’s GenerationJan 26, 2016Jan 26, 2016
Alex FriasLeveraging Live Streaming Apps To Disrupt Your Brand StrategyFive Ways to Integrate Mobile Live Streaming Into Your Consumer Engagement StrategyApr 27, 2015Apr 27, 2015
Alex Frias5 Lessons For Marketers From SXSWSouth by Southwest, better known as SXSW, has become an expo for the latest in engagement and experiential marketing. Broken out into…Feb 4, 2015Feb 4, 2015
Alex FriasMarketing In The ‘Total Experience’ EconomyThe rules of the ‘experience economy’ have changed a lot but savvy marketers can still cut through the noise and reach consumersNov 7, 2014Nov 7, 2014