Value to the user is qualitative. Value to the business is quantitative. In order to make holistic decisions, you have to create a representation that makes that translati…
…pectrum. Our main activities as designers stays in the stages of design thinking process, which are empathise, define, ideate, prototype and test.
“There would need to be a way of muting everything, so I can immerse myself in the environment.” — Rupert