7/21 Chapters 7 and 8
Yaniv Aronson
11

Media convergence is the combination of media and other studies. For example, in the text: “most major universities have developed schools, departments, and programs dedicated to media and communications…Anthropologists have discovered the centrality of media as a source of imagination, migration, and the articulation of identity, and they are observing sites of production, reception, and circulation in diverse settings (Page 146).” Today, media is used in many occupations. Politicians, scientists, economists, and more use media for their specific studies to connect with people, and ultimately expedite their studies and how they too, reach a massive audience. Convergence is also when a big media company purchases other companies to make the big company even larger and more influential. For example, Metro News bought television stations and magazines to expand how they provided news to people.

In my opinion, we have reached full media convergence. Many big news providers such as: Fox and CNN hold their own television station and news website. Even The New York Times has a magazine alongside its newspaper.

According to Klinenberg’s article, print media will specifically adapt to the digital age because “journalists can move freely between print, television, radio, and internet outlets and meet the demands of the new media environment (Page 149).” Thanks to communications, journalists can work in a news broadcast on television or radio and publish their work online. These fields all have the same structure, so its easy for journalists to move in and out of these studies. Also, the media industry is always demanding, so journalists that can work in every field are key.

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