Our Consumption Model Is Broken. Here’s How To Build A New One.
Ali El Idrissi

Wonderfully aspirational, but we’re unlikely to get where we need to go without practical behaviour reinforcement. Best thing I can think of: ensure that the true cost of inputs and outputs are assessed. This will immediately and dramatically change our individual and collective behaviour.

If a gallon of gas was 5X what it is now, that would change things.

If a steak was $120 a pound, that would change things.

If bag of garbage cost $45 to dispose of, that would change things.

The difficulty is a) overcoming NIMBYism, and b) choosing leaders who will create and enforce the necessary rules.

Some days I’m hopeful. Other days…

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