Our Consumption Model Is Broken. Here’s How To Build A New One.
Ali El Idrissi
7.7K48

Wonderfully aspirational, but we’re unlikely to get where we need to go without practical behaviour reinforcement. Best thing I can think of: ensure that the true cost of inputs and outputs are assessed. This will immediately and dramatically change our individual and collective behaviour.

If a gallon of gas was 5X what it is now, that would change things.

If a steak was $120 a pound, that would change things.

If bag of garbage cost $45 to dispose of, that would change things.

The difficulty is a) overcoming NIMBYism, and b) choosing leaders who will create and enforce the necessary rules.

Some days I’m hopeful. Other days…

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.