Why I Decided to Become a Tilt Ambassador

Aug 16, 2016 · 5 min read

If you know me, you know I’m passionate about technology, and how it can be harnessed to solve everyday problems. One of my main areas of interest is investigating ways to improve commerce in the digital age. Digital information, like emails and texts, can be sent and received so easily, yet money is bogged down in traditional financial systems. Exploring solutions to this problem led me to become a Tilt Ambassador.

Now, you may be asking, what is Tilt?

Tilt is the easiest way to pool money with friends, whether that’s paying back someone you owe, splitting costs for food, fundraising for a great cause, or selling tickets to an event — Tilt makes it easy!

mmmmm Money

Tilt serves 3 main purposes:

  1. Allow friends to send/receive money to/from each other. (Think e-transfer, but free and faster).
  2. Collect/Fundraise: pool money for an experience, gift, non-profit cause, and more.
  3. Sell something: Sell digital tickets, apparel, anything!

The problem of collecting or sending money resonates with me because I’ve experienced the frustration of waiting two months to receive money from a friend, or trying to schedule a time and place to buy tickets from someone for a social event. Tilt makes both situations quick and convenient.

The most interesting thing about Tilt is that its solutions don’t stop at the individual and consumer level, but extend to enterprises and organizations.

To fully understands Tilt’s potential, I think it’s important to look at the company’s mission:

“Our mission at Tilt is to power the collective creation of the world around us”.

and how the company describes itself:

“We sit at the intersection of the social graph, mobile payments, and crowdfunding.”

Introducing Tilt Pro, the product that provides enterprises with solutions to handling pre-orders, setting up crowdfunding campaigns, and collecting donations.

With just two lines of code, Tilt Pro allows companies to add an easy one-step checkout form for pre-order sites. Tilt Pro was built to support mobile payments on all phones and tablets, allowing customers to pre-order products quickly and conveniently.

Companies like Reddit, Microsoft, and Dick’s Sporting Goods, have used Tilt Pro for crowdfunding campaigns. Tilt Pro allows companies to run fully customizable campaigns, while charging the industries lowest fee of 2.5% + credit card processing fees (other platforms charge up to 7%).

Tilt Pro donation tools (currently in Beta) allow companies to set up and accept donations in minutes. Tilt Pro supports VISA, MasterCard, American Express, Discover, Diners Club, and more, giving people the flexibility to choose how they want to donate.

Now, you may be asking, so what? Let me explain:

Imagine a platform that allows companies, and organizations the ability to give people exactly what they want, i.e, matching supply to demand.

I study Economics, guys! I swear.

In my opinion, that’s where Tilt is headed. To understand how this may come to fruition, it’s important to revisit the way Tilt describes itself as a company:

“We sit at the intersection of the social graph, mobile payments, and crowdfunding.”

  1. The Social Graph: Tilt allows you to quickly connect with friends, letting you transact with them in fun and social ways. You can see things like what campaigns they contributed to, or what cool events they’re organizing/going to.
  2. Mobile Payments: Tilt lets you participate in online commerce whenever and wherever. You can easily set up campaigns, send/receive money from your friends, or pay for products. All from that little device you hold in your pocket.
  3. Crowdfunding: Tilt lets organizations easily set up crowdfunding campaigns and gauge consumer demand. Money talks bullshit walks.

To illustrate a potential use case, I’m going to use a simple situation that I know many people can relate to, and use the three points described above as a guideline (The Social Graph, Mobile Payments, and Crowdfunding).

Let’s take the example of a pothole. Anyone who has driven a car knows the painful experience of running over a pothole. It’s not fun, and it happens all too regularly. You’re driving down the street, and bang! You hit that pothole. You decide that enough is enough, you pull over to the side of the road and open up your Tilt App.

  1. The Social Graph: You announce to your social network that you’ve taken matters into your own hands. You’ve started a Tilt campaign to fix the pothole. You invite anyone you know who frequently takes this road, and they do the same. You have no idea how much money it will cost, but a combination of frustration and anger pushes to you start the campaign: “Fix this damn pothole”.
  2. Mobile Payments: The people you’ve invited unfortunately know exactly which pothole you’re referring to. Some have even taken damage to their vehicle driving over it. They have no problem contributing to the campaign, since it’s a pain point they truly want to be solved. Some people contribute $10, some $100, you don’t really care. You see the campaign is gaining funding and traction, and you are day-dreaming about driving down that smooth, newly paved road.
  3. Crowdfunding: A construction worker sees the campaign “Fix this damn pothole” shared on his Facebook feed. Intrigued, he further investigates the matter and it turns out that pothole is one of many that have had repairs ignored due to a lack of funding and other construction priorities. He sees that the campaign has raised enough money to pay for the pothole and decides to contact his boss. His boss contacts city officials and they decide to run a pilot project to see how many potholes they can fix via crowdfunding. The pilot project is a hit, and you’ve changed the way your city pays for public construction and repairs. Very nice, great success!
Niiiice! I like you, do you like me?

In my opinion, Tilt has the ability to change the way people think about, and interact with money. Capital has the potential to inspire change. Tilt allows you to vote with your pocket rather than your mouth. Whether that’s showing your University that you really really really want Drake to come perform at your Frosh, paying your friend back that $10, or showing Adidas that there is demand for their new conceptual product. This potential inspired me to become a Tilt Ambassador and spread the love!

If you want to find out more about Tilt, feel free to reach out! I’m always down to chat. :)

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(Note: This post is merely a reflection of what goes on in my weird little head)🤓


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Figuring it out https://alexignat.me/