The end of blogs as we know it

When did blogging die?

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It’s been more than 6 months since I last checked my feedly. And to my surprise, I could count with my fingers the total amount of new unread blog posts among my personal friends (37), Singaporean bloggers that I follow (26 of them) and even my “cute stuff” category. I initially thought it was an error on feedly’s part, until I read who wrote a reason in their thanks and so long for the fish note:

The landscape has changed for us over the last few years, personally and professionally. We’ve had two wonderful kids join Chief Puppy Officer in our home! At the same time, blogs like us that rely on advertising have struggled. You know we have downsized. We feel it’s time to say goodbye, and celebrate the tewtelly adorbs times we had, and not continue to cut back or change quality. We want to remember Cute Overload as the juggernaut that brought you joy. The brand, audience and content should be respected. Sure, there are a lot of ways to shut down or sell — whatever — we’ve considered it all, for a long time, and this is the way we’d like to go. We have a great copyrighted name, and may be back in some form at a later date, we’ll see.

I then realized, that nobody blogs anymore.

I’ve been seeing the trend for a while now — in the past when there used to be journalists at food tastings, we (the bloggers) were the new kids at the table. But increasingly, other than familiar blogger faces, I’ve been introduced to Instagrammers and seeing a decline in the number of new blogger faces. I didn’t think too much of it but tonight, seeing my feedly count drop to an anaemic low, caused that reality to hit home.

Am I part of the extinction that’s happening? Will my blog be derelict and old-fashioned to anyone who is thumbing through their Instagram and Snapchats? Perhaps. But thank goodness because I don’t care. I like blogging and will continue to do so on my food blog and here.

I’m just sad that some of the finest people that I used to read and enjoy in the form of their blogs and writing have stopped. Blogs are not like books, but they are also not like the use-and-throw snaps that hardly contain any words. They are a form of intimate yet thought out expression to the inner workings of an individual with something to say. That is probably the most important. I don’t want to see photographs with captions in their Facebook Albums nor a flat lay of what’s in their bag. I want to read their movie or beauty reviews or find out what they think about their relationship with Singapore. Now where can I go to find that?

I wish everyone would come back to blogging! Perhaps it’s like fashion, and blogging will return just like high-waisted jeans? One can only hope.

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