Medium Post #4

I read an article called “The Media, Men, and The Standards of Women” where it talked about how the media portrays women in a sexual and objectifying manner that seems ultimately okay to men and society. The article commented on the fact of how fashion lines and big chain stores such as PINK and Victoria Secret give off the illusion of women having these perfect, slim bodies, smooth tan skin and long luxurious hair by using models that all fit that stature for their products. That these stores WILL capture pictures of the model’s full body, but only show the most desirable bits and pieces in advertisements to appeal to women and satisfy men. It also pointed out that these two stores in particular ram the Victoria Secret Fashion Show down everyone’s throat every single day until the night of the big gala, to where groups of girls while get together and gawk over these stick thin models in awe on the couch.

I feel as if this is true in some aspects, even in ones that we don’t always recognize. We often oversee the ploy in the advertising to the genders because we’ve been around it all of our lives. Models for women are all the same: tall and skinny with long hair and smooth, glowing skin. Girls all around the world see these women all the same plastered on magazines, billboards, posters, commercials, you name it, and they feel inadequate because they don’t fit those ‘standards’. Women feel the need to alter their bodies in any and every possible way to make sure hey can become as close to possible as these models, because that’s they feel is the average, desirable woman in the world.

On top of that, men get this preconceived idea on how a woman should look due to always being around media and seeing the female population in media fitting into that model category, getting the mindset that all women do and/or should look like that. I feel as if the media understands what it’s doing to both men and women but seize to take responsibility for their actions and continue to push on the idea of women must be a certain way for men to give them attention and vice versa. The media seems to have shifted a bit and accept body shapes a little bit more in the past few years, but it is still absurdly far from where we all should be at this point in time.

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