Being as famous as La La Anthony. A Case Study.

It is about 10 o’clock on the Western Coast of the United States and a dark club reverberates….RAINDROPS. DROPTOPS. Donald Glover has secured two Golden Globes for the creation of the FX Comedy Atlanta and is celebrating to the Billboard Hit “Bad and Boujee” that has the uninitiated Google searching furiously. Fifteen-year old me is ecstatic for the “Freaks and Geeks” rapper. But in the back of my mind I can’t help but hear the faint echo of Uncle Kanye ranting about the abstract concept of fame, Bro.

I’ve been mulling over the idea of fame as any person without it does. A few months ago I had a conversation with a friend where she attempted to quantify fame. She wanted all of the “influence and relevance without the negative consequences.” After more elaboration she provided La La Anthony as an example of the level of fame she would be comfortable with.

Businesswoman, Actor, Radio and TV Personality

Hours of overanalyzing later and here I am pondering the question, is there an optimal amount of fame? Specifically in a post Kardashian-Incident world, you can start to see not only the psychological dangers of fame but the physical ones as well, making this an important question.

Is being as famous as La La Anthony an optimal level of fame, where influence and relevance outweigh negative consequences such as threat to life? In the age of Big Data I try to get a rough estimate of how influential La La is by looking at follower to followed ratio across social media platforms, analyzing media attention from the last year, and doing a bit of comparison in order to put a finger on the weight of her notoriety.

La La has 4.02 million followers and follows 939 accounts on Twitter. Her Instagram has a higher population with 5.6 million followers and 1,488 followed accounts. The only other platform that matters is Snapchat and as anyone familiar with the platform knows, engagement numbers of any kind are private. I’ll be defining influence on these platforms as a ratio comparing number of followers per accounts followed. A ratio I have affectionately called the Tea Ratio.

Youtuber amynicolaox

Twitter — 4281:1

Instagram — 3763:1

To measure relevance, I decided to use Google Trends to map out Mrs.Anthony’s 2016 top media mentions. Google Trends functions best as a comparative tool. Google Trends takes a specific time period (in this case the year of 2016) and looks for the peak volume of searches within that period. Every other value on that graph is compared to that point. So as you can see all I can give you is the highlight reel of her year. But it does stand to mention that two of her top mentioned moments in 2016 do tangentially involve the famous one who shall not be named.

January 10–16th A clap back on Instagram to defend her son. BET picks it up.

February 7–13th Market America Business Endeavor. VIBE covers it.

December 11–17th La La expresses public support for Kim Kardashian after the incident in Paris while doing a stunning job presenting at Jingle Ball. NY Post.

In Hollywood La La Anthony is far from a small fish but in regards to her own personal fame it’s hard to place what she’s most well known for. Her resume ranges from radio personality to television host to actor. Since her resume does not include any critical awards in acting I determined that a comparison among actors wasn’t going to yield much information. As far as being influential in the mainstream media, she isn’t swinging against heavy weights mentioned here.

It seems one of the significant contexts of comparison for me to put her in currently is that of an NBA Wife. After going through a list of the NBA’s top players for 2017 I was able to find seven total athletes with wives. The seven I found included:

  • Cristine Blesa wife of Marc Gasol
  • Amelia Vega wife of Al Horford
  • Latoria Millsap wife of Paul Millsap
  • Ayahna Cornish-Lowry wife of Kyle Lowry
  • Jada Paul wife of Chris Paul
  • Ayesha Curry wife of Steph Curry
  • Savannah Brinson wife of Lebron James

Of those seven, only four could be entered into Google Trends due to the limitations of the software. After some shuffling, when weighted against media superstars, Ayesha Curry and La La Anthony, here are the the other three who made the cut and gave me some meaningful data.

  • Amelia Vega wife of Al Horford
  • Jada Paul wife of Chris Paul
  • Savannah Brinson wife of Lebron James

This graph isn’t telling you anything you didn’t know, Steph Curry has within recent history become one of the most dominant players in the league and with his squeaky clean family brand the entire family is cashing out $$$. It seems Mrs.James isn’t trying to attract much attention but after the various memes I’ve seen that at times go for Mrs.Curry’s jugular, I totally get it. One can also gather just being a wife also isn’t enough, notable wives have hustles of their own. Amelia Vega is an actress, Curry is an author and La La obviously was grabbing headlines with or without the Knicks baller.

The amount of analysis I can do is endless. What I personally have discovered is that La La Anthony is much more of a businesswoman than I at first realized. She has a growing list of production credits and is making endeavors into areas such as cosmetics. I’ve also realized the importance of context on fame. People can only recognize you if you penetrate their bubble of attention. Some people know Mrs.Anthony as simply the wife of Carmelo Anthony, others from her performance on Power, and others as her time as an MTV host, you have almost no control of how people can recall you. As for negative consequences for that recognition, it’s honestly a toss up. Haters gonna hate, lovers gonna love. The impact with which you feel the hate is subjective and there really is no way to predict physical threats.

Overall, I think the idea is to think about fame as a series of buckets that you would wish to fill. Which bucket of people do you wish to know who you are and what exactly would you wish to fill those buckets with?

I’ll close with an idea from Eric Weinstein, managing director of Thiel Capital, that author Tim Ferriss writes down in his book Tools of Titans, “…you don’t need or want mainstream fame…However, if you’re known and respected by 2–3K high-caliber people, you can do anything and everything you want…”