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Amazon has been around for ever. It has revolutionised the online shopping experience and has now become a behemoth amongst online retailers.

Amazon clearly do many things really well, but is there website as good as it could be? How does a website which has been around since the dawn of online retailing stack up in the modern world?

Amazon in 2017… Amazon day!

I appear to be visiting Amazon on the first of there annual “Primedays”. Amazon Prime is a funny thing, I recall when it started it was just a way to get your items delivered with no shippings costs, faster. Nowadays it’s…

Alex White

I am a Designer with experience in interactive and visual design Here are my musings on the world of UX and UI Design. Visit my site at

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