Alex Le Moëligou

…ducts, are inconsistent in their opinions of products, and don’t always act in their best interest. Customer Jobs understands that if you want to make a great product and to develop a message that connects with customers, you have to understand the emotional forces that shape their motivation.

…extraction and exploitation, we’ve applied them with cookie-cutter precision across every industry. Companies preach user-centered design, but the products they create often center on the value they receive from the user rather than what they can deliver.