Alex LeonGoogle Tying the Offline World to Digital MarketingMarketers must be able to measure the success of every dollar they spend online, yet it’s not always that simple with so many touch points…Jun 1, 2017Jun 1, 2017
Alex LeonSnapchat Ads For AllA few weeks ago, I was approached by a woman at a bar who asked me if I was a “Snapchat fanatic”. The encounter was random, but I went…May 7, 2017May 7, 2017
Alex LeonOldie but Goodie: How Ford is Leading in Autonomous DrivingFord is over 100 years old, but they still got it. Navigant, a market research and consulting firm focusing on global clean technology…Apr 4, 2017Apr 4, 2017
Alex LeonNordstrom Remains AfloatThe “retail apocalypse” grows day by day, and is one of the main factors that keep so many CMOs up at night. While so many retailers seem…Mar 28, 20171Mar 28, 20171
