Alex Limpaecher – Medium

Alex Limpaecher

Alex Limpaecher
in
Delve

Delving into 2020

2019 was a big year for Delve! More than anything it was incredibly rewarding to hear about all the research conducted on Delve.

Jan 10, 2020

Delving into 2020

Jan 10, 2020

Alex Limpaecher
in
Delve

The Evolution of an Insight

I am always a bit overwhelmed when I start the qualitative analysis phase of a research project. After conducting interviews, I have…

Aug 27, 2019

The Evolution of an Insight

Aug 27, 2019

Alex Limpaecher
in
Delve

Quantitative Data’s Hidden Subjectivity

Our society overemphasizes numbers and quantitative data. Numbers are inherently trusted by default, without much thought given to their…

Aug 23, 2019

Quantitative Data’s Hidden Subjectivity

Aug 23, 2019

Alex Limpaecher
in
Delve

How to Use Story Structure for User Journeys

Story structure and research can ground your user journeys in reality.

Apr 9, 2019

How to Use Story Structure for User Journeys

Apr 9, 2019

Alex Limpaecher

What Big Data Can’t Tell Us

I used to think, that qualitative data was valuable because it had a higher ROI than Big Data. That it helps you find insights that were…

Mar 8, 2019

What Big Data Can’t Tell Us

Mar 8, 2019

Alex Limpaecher
in
Delve

Who needs qualitative research when you have numbers

I remember the first research presentation I saw, I thought it was really dumb…

Dec 5, 2018

Who needs qualitative research when you have numbers

Dec 5, 2018

Alex Limpaecher
in
Delve

Unconscious Needs — The Emotional Beats of Lyft’s June Video

At Delve, LaiYee and I conduct a lot of research, and it can be helpful to have methods for framing that research. One of our favorite…

Nov 19, 2018

Unconscious Needs — The Emotional Beats of Lyft’s June Video

Nov 19, 2018

Alex Limpaecher
in
Delve

Managing Unique and Emerging Themes as a Research Team

Introducing Delve’s Code Pages

Aug 23, 2018

Managing Unique and Emerging Themes as a Research Team

Aug 23, 2018

Alex Limpaecher
in
Delve

Allow Research Insights to Emerge

Introducing Delve’s Code Groups

May 29, 2018

Allow Research Insights to Emerge

May 29, 2018

Alex Limpaecher
in
Thrive Global

Becoming Politically Engaged

5 steps to get started

Jan 30, 2017

Becoming Politically Engaged

Jan 30, 2017

Alex Limpaecher

Alex Limpaecher

Alex is the cofounder of TwentyToNine and co-created the Qualitative Analysis Tool: Delve (www.delvetool.com).

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