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Alex Logsdon
Alex Logsdon

Alex Logsdon

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From Ethnography = Better Design by Charles Pearson

Ethnography can energize and inform design by providing a deep understanding of people.

From Ethnography = Better Design by Charles Pearson

Being an anthropologist, there’s no interest in just counting the hoodies and noting a trend. Data may tell you what the trends are, but ethnography is a tool for figuring out WHY those trends are happening. Why are there so many hoodies? What’s the significance? What does the hoodie say about the people w…

From 100% Clever, 0% Hired by Greg Storey

100% Clever, 0% Hired

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Why is so much of design school a waste of time?

Juliette Cezzar