Shitty ads cost iPhone users $8 billion a year
Rob Leathern

So really, you’re actually punishing the Publishers for the Telco’s greediness? Are you reimbursing each publisher for each impression you block? In most other first-world countries, unlimited data plans are the norm. Thus, that makes the thought of mobile ads less financially impactful for consumers, and thus far less likely to utilise an adblocker.

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