Alex MariVoice Assistant: Rise of Voice Marketing and Voice CommerceThe relevance of voice marketing and voice commerce for managers. How do they think of voice assistants? What are their voice priorities?Mar 2, 2020Mar 2, 2020
Alex MariDecoding Voice Assistants for ShoppingVoice Commerce using Voice Assistants like Amazon Echo, Apple HomePod, Google Home is becoming a focal topic in brand management research.Oct 9, 2019Oct 9, 2019
Alex MariDiffusion of Machine Learning in Marketing: 3 key trendsThe diffusion of machine learning inside marketing technologiesMay 7, 2019May 7, 2019
Alex MariMachine Learning in Marketing: Research ReportGoal, process, and benefit of AI-driven marketingMay 6, 20191May 6, 20191
Alex MariThe role of AI in Digital TransformationAI lives and dies within the digital transformation process. Leapfrogging digital transformation to implement AI is a failing idea.Oct 5, 2018Oct 5, 2018
Alex MariIntegrated Digital TransformationDigital Transformation + Digital Strategy + Digital Marketing. Towards an Integrated Digital Transformation approach.Apr 28, 2018Apr 28, 2018