Alex MicuHow ‘digital first’ truly came into its one in the time of Coronavirus“In these uncertain times” is an expression that has become virtually inescapable lately, showing its face anywhere from newsletters…Apr 8, 2020Apr 8, 2020
Alex MicuThe state of social media and content in 2019 and beyondThe past 10 years have been a whirlwind for brands in the social media. Suddenly, a whole new world opened before their eyes and the…Jul 17, 2019Jul 17, 2019
Alex MicuLosing touch — are we heading for a touch-less future?As I was walking towards the tube station one grim Monday evening scrolling absently through my Instagram feed while trying to remember…Jun 5, 2019Jun 5, 2019
Alex MicuWhy is the marketing industry so infatuated with vanity metricsIf you happen to work in the “industry” you have, no doubt, come into contact with reports or emails along the lines of: “this tweet…May 7, 2019May 7, 2019
Alex MicuHow have memes become the preferred vessel for distributing humour and opinionsAlthough the terms was originally coined by Stephen Dawkins in his 1976 book The Selfish Gene, I like to believe that they are a phenomenon…Apr 23, 2018Apr 23, 2018
Alex MicuWhat is this thing I’m feeling and how can I get rid of it?For the past couple of years I’ve been walking around with a strange knot in my stomach. There is also this cloud that I seem to be taking…Jan 23, 20181Jan 23, 20181
Alex MicuHow social media is becoming increasingly less sociableWhat is the German word for “I’ve done so much online socialising in the last 10 years that I all want is to read a book and not look at…Dec 20, 2017Dec 20, 2017
Alex MicuWhy Bitcoin perfectly encapsulates the collective mentality of our timesGold rushes are not a new thing. From the Roman empire to ancient Egypt and all around America, people have been chasing quick fortunes…Dec 8, 2017Dec 8, 2017