Alex Andrade-WalzWhat I Learned Spending $2M On Google AdsOver the last few years, I’ve had the privilege to run digital advertising for dozens of clients representing just about every major…Nov 15, 20182Nov 15, 20182
Alex Andrade-WalzinThe School of MobileThe Five Mobile Marketing Metrics That Matter MostGone are the days of measuring an app’s success by downloads and ratings. Instead, here are five more meaningful mobile marketing metrics…Feb 10, 20172Feb 10, 20172
Alex Andrade-WalzinThe School of MobileApp Marketing Metrics for Pirates: Growth Hacking the Purchase FunnelFrom acquiring downloads to inspiring loyalty, app marketing is one big game of getting as many customers as possible into and through your…Jan 19, 20173Jan 19, 20173
Alex Andrade-WalzShattering The Glass ClosetWhat equality means on a business level and a human level, and a word of caution in the coming aftermath of marriage equality.Apr 27, 2015Apr 27, 2015
Alex Andrade-WalzWhat Trekking Through the Jungles of SE Asia Taught Me About EntrepreneurshipReflections on the many parallels between wanderlust and a certain insatiable curiosity, and the role of both in fueling innovation.Feb 15, 20152Feb 15, 20152