Alex MyersinSlantLess Green. More GoWhy the language of sustainability is holding brands back from effecting real behaviour change in their customersJan 16Jan 16
Alex MyersinSlantLet’s kill ‘the Consumer’If you refer to the people who buy your product or service as ‘the consumer’, you should probably stop. Here’s why…Nov 22, 2023Nov 22, 2023
Alex MyersinSlantI like it. What is it?Why paranoia shouldn’t define our approach to innovation in the Creative IndustriesOct 3, 2023Oct 3, 2023
Alex MyersinSlantForget Purpose. The world needs a Progress EconomyRoe v Wade is being overturned. In the face of this and other cultural issues, brands are taking action. Is this the Progress Economy?Jul 7, 2022Jul 7, 2022
Alex MyersinSlantThe Cringeworthy Case of Edelman and its new ‘ZEO’Edelman just hired a ‘ZEO’ to front a new ‘Gen Z lab’. Beyond being Partidge-esque, is it part of a coal-fired smokescreen?Jun 27, 20221Jun 27, 20221
Alex MyersinSlantFrom Hot Desking to ‘Not Desking’ — The Shape of Work to ComeThe post-COVID hybrid working culture is not a binary choice between home and the office. We’ve got an opportunity to reinvent everything.Mar 10, 20223Mar 10, 20223
Alex MyersinSlantJudge(ment) Dread – How ‘black & white’ views create monotone culturesIf we are to celebrate every colour of thinking, we need to renew our love of the grey areasJun 4, 2021Jun 4, 2021
Alex MyersinSlantStop calling your work ‘brave’Firefighters. Nurses. Astronauts. These people are brave. A creative director thinking up ideas to sell cereal is not.Apr 19, 2021Apr 19, 2021
Alex MyersinSlantSuper Furlough AnimalsEmployers using the Coronavirus job retention scheme demonstrate decisiveness, but a tacit stigma may stop businesses acting quickly enoughApr 20, 2020Apr 20, 2020
Alex MyersinSlantWhy that mouldy Whopper is more than awards baitThe first bite is with the eye, they say. But here’s why Burger King disregarded the old maxim to flip advertising on its head.Feb 28, 2020Feb 28, 2020