Some people buy iPhones for status — sure.
But how many?
I’m still using an iPhone 6 and have zero interest in status… I’ll buy the XSMax because I actually want an improved camera — which highlights another problem with their incremental updates.
I don’t know what % are motivated by status though.
I switched from journalism to SaaS sales, then became a sales copywriter for tech companies.
I only recently discovered UX copywriting — and it feels like arriving home.
Consultative processes are the common skills that have evolved throughout every one of these roles though.
Great article! I found commuting was WORSE than wasted time; it was frustrating and demoralising — which eroded my energy, enthusiasm. I arrived home feeling totally deflated and uninterested in building a side-hustle.
In the end, I quit my well-paid tech career and worked on a local building site. It was physically tiring…
Apple remain a wildly profitable company that sell more handsets than any company on the planet, except Samsung — and they enjoy vastly higher profit margins per handset than any other company.
Apple only have a problem, if you believe they should continue to grow and provide ongoing returns for shareholders.
But you’re a socialist?
Apple are expected to wait until 5G matures, then launch a product that takes full advantage of 5G’s capabilities; rather than rushing a product to market that has no inherent reason to exist, other than claiming the ‘first to market’ crown.
Apple does this with many technologies — and it works.
I have GSuite and therefore a separate Chrome ‘identity’ for my copywriting business, which loads with: