I had the pleasure of hosting a special event for Xoogler.co Solopreneurs, focused on the theme: “Navigating the world of independent business”. More than 50 Xooglers and Googlers participated, including a great panel of specialists featuring: Cathy Alexandra Mitchell, Startup and Philanthropic Advisor Veronique Lafarque, Marketing Advisor & myself- Consumer…

5 Takeaways from Marina Glazman’s talk with Xoogler.co — At the most recent Xoogler.Co solopreneurs & freelancers event I had the pleasure of hosting Marina Glazman, an entrepreneur, content strategist and former Wall Street Journal strategist. Over 50 Xoogler solopreneurs, entrepreneurs and founders attended her talk on how to get published in top-tier business outlets without PR. Marina was…

The benefits of search data go beyond SEO-focused keyword research. It is a valuable resource for both market and product research, too. In fact, it can even be integrated into all research types and intelligence analyses where listening to and decoding the consumer’s voice plays an important role. I’ll explain…

There are many ways to get involved with Xoogler.co. The organisers page on Xoogler.co can give you a good idea about possible roles and activities. However, arguably the simplest, most accessible way is to start a subgroup or community together with other Xooglers who all share the same interest. What…

Ex-Googler Krista Seiden was the guest speaker at the latest Xoogler.co virtual event organized by the Solopreneurs & Freelancers group. Krista is one of the most influential voices in the digital analytics industry. She has trained thousands of new analysts via her YouTube training courses. She is also a keynote…

From the Coursera Specialisation to the Certification Exam — If you are a data professional considering to upskill, there is no shortage of learning options, but if you are looking for ways to transition your data and analytics to the Cloud, you can choose between only a limited number of public Cloud providers. This guide focuses on Google Cloud…

It was no doubt an interesting encounter, with Google Analytics meeting: Kaggle (the machine learning competition platform) Rstudio (the cash prize sponsor) and Big Query (the data host). The purpose ? to organise a machine learning competition- the first of its kind having Google Analytics data as its raw material. …

“R or Python? That would be an ecumenical matter!” It was the amusing title of a past data meetup in the city of Dublin where the topic was debated. Apparently making the choice between R and Python is not the most straightforward decision. A web search will return numerous articles…

Terms such as data science, machine learning and artificial intelligence have found a well deserved spot in the “pantheon” of tech buzzwords. We hear and read about them almost on a daily basis. In fact they are often used interchangeably, even though depending on the source there are clear preferences…