Why what you hear isn’t always what you get

The greatest weapon in a sound designer’s arsenal is the mere fact that we listen first and react second. Join us as we briefly explore the neurological, anthropological, and digital histories behind how we interpret sound and why not everything you hear should sound like the truth.

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Spooked by the sound

Remember that time when you were alone in that quiet house for the first time and heard a creepy sound? Maybe it was a windy day and the floor creaked and the window bellowed. …


Since the beginning of the technological revolution, sound has been exploited to create memories and associations in our brain. Let’s explore the evolution of how we got here and why the science behind it matters:

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For 90% of Earth’s history, the only sounds to be heard were that of natural phenomena, like crashing waves and rolling thunder – a far cry to the bustling urban orchestras we have come to inhabit today.

Yet, through the selective process of evolution, creatures of a once more quiet world gradually emerged and evolved with the ability to detect, interpret and create sound.

From…


From the fax machine making information vulnerable to loss and theft to the internet making malware easy for susceptible users to download, malicious actors have always found a way to exploit our naivety to new technology. What dangers should users, businesses, and governments expect from immersive technology?

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You’re sitting in a virtual meeting room. Although the marble walls and mahogany table encompassing the space appear vectored and block-like, you feel oddly at ease. As you look around the room, everything feels intuitively wrapped around your eyes. You’re surprised to find how fluid your hands feel as you gesticulate to a…


Traffic congestion, emissions, road accidents, etc. limit the efficiency of urban transport systems. We were challenged to design a solution that would improve or optimise mobility utilising kerb assets — today and in the future.

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London has always strived to be on the edge of urban mobility. From its bustling underground transit system — otherwise known as ‘the tube’ — to its iconic fleet of red double decker busses and Boris bikes, London public transport feels predictable and reliable for a bustling city of almost 9 million people.

Yet, transportation as we know it is in for quite the change…


Hackathons teach new skills, strengthen developer communities, and push the limits of new technologies. What I found at ETHLondon was a world-class ecosystem of Ethereum developers and entrepreneurs to build with and learn from.

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Introduction

I’ll admit, before attending this hackathon, I had never been able to wrap my head around how the blockchain actually worked. Sure, I had watched videos and read my fair share of papers and articles but it never felt accessible or friendly. This tends to be the case with most emerging technologies and I found that blockchain was no different.

The reality is that despite an…


The future of gaming is undoubtedly exciting but how did we get here? Are gamers more than just players and how are they redrawing the lines of new media and consumption?

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As we venture deeper into the domestic constraints of the pandemic-led quarantine, many of us have turned to gaming for entertainment. In the US alone, video game spending was reportedly up 60% in the month of April. …


A case study on my work as a product manager & designer with startup Planit.

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Introduction

When it comes to planning a group holiday, finding common ground can often be a tricky endeavor. From picking the destination to declaring your availability, travel-related users are yearning for a more transparent and collective approach to the group-trip planning process.

Close your eyes for a moment. You’re planning a trip with a group of friends, how do you do it? More often than not, most people would approach this through tools like Whatsapp, Skype, and other means of communication. But what if this could…


As addictive and stimulating technology proliferates across society, we are losing our most ancient and coveted ability. Let’s explore why:

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Have you ever tried sitting in a room and doing nothing? And when I mean nothing, I mean absolutely nothing. Chances are you won’t last very long and that’s mainly because the human brain has a ferocious appetite for information stimuli. It’s why meditation is so hard and yet advocated by so many. Fundamentally, we aren’t very good at quieting our brain and the past decade of technological advancement has been anything but helpful.

Setting the scene: Human-Computer Interaction

According to the basic fundamentals of…


Like the weight-driven pendulum of a great grandfather clock, Tik-Tok’s momentous swing into social media prominence is another inevitable churn of user behavior in the digital age. Let’s explore why:

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Once hailed as internet underdogs, giants like YouTube and Instagram have come a long way since their grassroots beginnings. At its inception, YouTube was hailed as the counter revolution to a suffocating traditional media empire. Users were invited to create their own content, find their own audience and establish or join a particular niche. …


Across many studies of mammals, from the smallest of rodents all the way to apex of humanity, exists a common understanding. Mainly, that intelligent life is wired to connect and communicate.

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Pat yourself on the back. Your unique existence on this Earth is the trickle down product of innumerable generations of behavioral engineering and social development. From early Sumerians evolving their primitive grunts into unique and complex languages to medieval societies inscribing their knowledge into tomes and stories, the progress of humanity can largely be interpreted as a social feat.

Yet, it isn’t surprising to discover that other complex organisms…

Alessandro Penno

Product manager & UX designer | Writer @WonkBridge

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