Made in NYC

Interim design leadership for startups

I design businesses and products.

My brain is hardwired to distill ideas and create a visualized order that connects dots and aligns thinking. I get deep in the dirt to map things out from every angle and establish a clear vision that reflects business objectives, the people who will use it, and its place within a wider system. Once that’s set, I design the products that become the heart and soul of a business.

And I get a particularly twisted thrill from working on stuff without precedent or hellbent on torching rulebooks to make things better. Bring. It. On. 👊🏼

I lead without dogmatic nonsense or process clichés.

Ideas are different, founders are different, teams are different. I believe in considering the circumstances then developing a process. The essentials are communication, collaboration, flexibility, decisiveness, a shared purpose, and a clear direction. However that takes shape is subjective.

Some other stuff.

LA birthed me and NYC raised me. I’ve led business relations and countless projects for 15+ years. I can comfortably hula between small startups and big corporates. I don’t think of strategy as a siloed discipline. I’m a quick study and dive right in. I’m lousy at hand sketching and the post-it wall thing. I don’t think most things are actually that complicated.

Let’s do something.

Most of what I do isn’t exactly portfolioable (or legally shareable) but I’m happy to share stuff over a meeting so we can also get to know each other. In the meantime feel free to check my creds with anyone I’ve ever worked with (highlights below and LinkedIn for more).

So let’s meet up. Trust me, it’ll be fun. Say hello. 🤙🏼

[ btw I can live/work freely between NYC and London. London is temporarily my homebase until I move back to NYC in Fall 2019 🖤 ]

“Alex has a passion for collaborating to create meaningful work. He’s skilled in bringing visibility, order, and direction and is able to elegantly balance out his own vision with desires of the stakeholders. More importantly, he’s an honest and compassionate human being.”
Gunar Gessner // Chief Product Officer


“Alex is a rare beast. Able to switch effortlessly between highly inventive broad brush thinking and rigorous, detail-oriented design work without relying on process dogma. He knows its all about the end result — and the end result was great.”
Ben Bashford // Design Director


“Alex is a great product person. He was pivotal in defining the MVP for our mobile-learning app. His design aesthetic and attention to the ‘little big details’ ensure a well-crafted, premium output. I look forward to working him with again.”
Paul Jackson // Founder, VC


“He’s measured and pragmatic, while constantly pushing for the absolute highest quality creative output. He’s a great leader, and a great person. Anyone would be lucky to have him leading their team.”
Jodi Terwilliger // Creative Director


“Alex is a great guy and a proven digital leader. [He ran] a large and high profile strategy, design and build project like clockwork. The work is of the highest caliber and the teams and clients working with Alex are having a blast. Working with Alex feels good.”
Chris Mele // Managing Director


“Professional, Thoughtful, Organized, Artful and Exceptional. Alex is one of the most ethical and thoughtful individuals I’ve ever met. He makes everything look effortless and is fluid in his communication through the most challenging scenarios.”
Michelle Collins // Founder, Creative Director


“His approach with Clients, Partners and team members alike is about harmony and balance by establishing clear communication where ego has no place. Alex’s grounding in technology, user experience and strategy is backed by a wonderful attention to all details. He maintains a valued interest in the bigger picture and is equally invested in taking care of everyone engaged in the journey for the benefit of the whole. A true delight to collaborate with.”
Jason Prohaska // Managing Director