Made in NYC

- guess where this is and win a prize -

I design businesses, products, experiences, and systems.

My brain is hardwired to distill the f-ck out of ideas and bring visualized order to things that connects dots, aligns thinking, and sets solid foundations. Some call this OCD. I call it system-level thinking.

And I get a particularly twisted thrill from working on stuff without precedent or hellbent on torching rulebooks to make things better. Bring. It. On. 👊🏼


I don’t sell dogma or eyeroll-inducing process clichés.

Ideas are different, founders are different, teams are different. It’s about having conversations and collectively figuring out whatever makes the most sense along the way as things evolve. Kinda like what humans do naturally.


I work with founders to shape early-stage ventures.

Typical VC-encouraged startup development models are ridiculous. They give absolutely zero thought to design or creating realistic businesses, instead focusing on absurd comparisons, dreamy projections, and landing that perfect CTO. It’s all so misguided, and exactly why there are so many horribly-executed businesses out there in techland. There‘s definitely a secret stash in the writeoffs.

I believe in using design as a strategic advantage to create solid experiences and real businesses with real revenue models from the beginning. Design needs a seat at every table. Always. Or things will be doomed.


Some other stuff.

LA birthed me and NYC raised me. I’ve built my entire life and career by pursuing interests, aligning with people I admire, and figuring shit out. I’ve been leading business relations for ~15 years. I’ve designed and built countless businesses, products, and experiences. I can comfortably hula between small startups and big corporates. I’m usually hired for the weird projects. I don’t think of strategy as a siloed discipline. I’m a quick study. I’m lousy at hand sketching and writing on whiteboards. The post-it wall thing does nothing for me. I don’t think most things are actually that complicated until we humans make them complicated. And design is at the center of everything I do.


Let’s do something.

Most of what I do isn’t exactly portfolioable (or legally shareable) so if you’ve rolled up hoping to breeze through some sick Dribbbles and post-its-on-a-wall pics then I’m here to disappoint — there’s way more to what I do.

But I’m happy to share some work over a meeting so we can also get to know each other. And in the meantime feel free to check my creds with anyone I’ve ever worked with (highlights below and LinkedIn for more).

So let’s just meet up. Trust me, it’ll be fun 🤙🏼

btw I can live/work freely between NYC and London.

Say hello.


Just leaving these here…

“Alex has a passion for collaborating to create meaningful work. He’s skilled in bringing visibility, order, and direction and is able to elegantly balance out his own vision with desires of the stakeholders. More importantly, he’s an honest and compassionate human being.”
Gunar Gessner // Chief Product Officer

▫️

“Alex is a rare beast. Able to switch effortlessly between highly inventive broad brush thinking and rigorous, detail-oriented design work without relying on process dogma. He knows its all about the end result — and the end result was great.”
Ben Bashford // Design Director

▫️

“Alex is a great product person. He was pivotal in defining the MVP for our mobile-learning app. His design aesthetic and attention to the ‘little big details’ ensure a well-crafted, premium output. I look forward to working him with again.”
Paul Jackson // Founder, VC

▫️

“He’s measured and pragmatic, while constantly pushing for the absolute highest quality creative output. He’s a great leader, and a great person. Anyone would be lucky to have him leading their team.”
Jodi Terwilliger // Creative Director

▫️

“Alex is a great guy and a proven digital leader. [He ran] a large and high profile strategy, design and build project like clockwork. The work is of the highest caliber and the teams and clients working with Alex are having a blast. Working with Alex feels good.”
Chris Mele // Managing Director

▫️

“Professional, Thoughtful, Organized, Artful and Exceptional. Alex is one of the most ethical and thoughtful individuals I’ve ever met. He makes everything look effortless and is fluid in his communication through the most challenging scenarios.”
Michelle Collins // Founder, Creative Director

▫️

“His approach with Clients, Partners and team members alike is about harmony and balance by establishing clear communication where ego has no place. Alex’s grounding in technology, user experience and strategy is backed by a wonderful attention to all details. He maintains a valued interest in the bigger picture and is equally invested in taking care of everyone engaged in the journey for the benefit of the whole. A true delight to collaborate with.”
Jason Prohaska // Managing Director