Made in NYC

- guess where this is and win a prize -

I design new business ventures.

My work encompasses the design of experiences, systems, businesses, and products.

My brain is hardwired to distill the f-ck out of ideas, bring visual order to things, and create a coherent understanding that connects dots, aligns thinking, informs direction, and sets a solid foundation.

Some call this OCD. I call it system-level thinking.

And I get a particularly twisted thrill from working on stuff without precedent and hellbent on torching rulebooks to make things better.

Bring. It. On. 👊🏼


Early-stage ventures aren’t fit for factory-style outputs.

I don’t sell dogma or prescriptive processes. Ideas are different, founders are different, teams are different. It’s about having conversations and collectively figuring out whatever makes the most sense all along the way.

Kinda like what humans normally do.


Typical VC and startup models are ridiculous.

I don’t get how most startups earn confidence or investment. Most investor decks are filled with nothing but mind-numbing bulletpoints, absurd comparisons, and made up projections.

It’s such a low bar.

Imagine pitching the idea of a cupcake bakery where the plan is to give away all your cupcakes until they become popular enough that people will pay for them. And if that doesn’t work then you’ll start charging advertisers to brand the cupcakes. Or maybe you’ll just sell your customer data. Or most likely it’ll become so cool that someone will buy your amazing cupcake bakery for huge cash. But if it all collapses then you can just start something else. And until anything actually works you’ll live off investor money.

This is what most startup models are like. I don’t get it. This is exactly why there are so many failed and poorly-executed businesses out there in techland. I guess there’s a secret stash in the writeoffs.

And don’t even get me started on those predatory VC investment deals.

I believe in using design as a strategic advantage to prioritize a customer experience and architect a real business model aimed at making money from the start.

After all, anything worth doing is worth doing for money.


LA birthed me and NYC raised me.

I’ve built my entire career by pursuing interests, aligning with people I admire, and figuring shit out. I credit NYC with making possible every opportunity I’ve had and everything I’ve become.

I’m currently in London on the T1 Exceptional Talent ‘Digital Tech’ visa (very hard to get) but will soon be moving back to NYC — it’s my first great love and my heart breaks a little more each day I’m away from it.

I’m also actively aligning the stars to start something mega.


Appendix before the end.

I’ve been leading business relations for ~15 years. I’ve designed and built countless products and experiences. I can comfortably hula between the world’s of small startups and big corporates. Big agencies sometimes hire me for the weird projects. I’m a quick study and can start a framework for where people’s heads are at. I don’t think of strategy as a siloed discipline. I’m especially great at #WhateverTech. I’m lousy at hand sketching and writing on whiteboards. The post-it wall thing does nothing for me. I don’t think most things are actually that complicated until we humans make them complicated. And design is at the center of everything I do.


Let’s do something.

Much of what I do isn’t exactly portfolioable (or legally shareable) so if you’ve rolled up hoping to breeze through some sick Dribbble showpieces and post-its-on-a-wall pics then I’m here to disappoint — there’s much more to what I do.

But I’m happy to share some work over a meeting so we can get also to know each other. And in the meantime feel free to check my creds with anyone I’ve ever worked with (highlights below and here’s my LinkedIn for more).

So let’s just meet up. Trust me, it’ll be fun 🤙🏼

Say hello.


I’ll just leave these here…

▫️

“Alex has a passion for collaborating to create meaningful work. He’s skilled in bringing visibility, order, and direction and is able to elegantly balance out his own vision with desires of the stakeholders. More importantly, he’s an honest and compassionate human being.”
Gunar Gessner // Chief Product Officer

▫️

“Alex is a rare beast. Able to switch effortlessly between highly inventive broad brush thinking and rigorous, detail-oriented design work without relying on process dogma. He knows its all about the end result — and the end result was great.”
Ben Bashford // Design Director

▫️

“Alex is a great product person. He was pivotal in defining the MVP for our mobile-learning app. His design aesthetic and attention to the ‘little big details’ ensure a well-crafted, premium output. I look forward to working him with again.”
Paul Jackson // Founder, VC

▫️

“He’s measured and pragmatic, while constantly pushing for the absolute highest quality creative output. He’s a great leader, and a great person. Anyone would be lucky to have him leading their team.”
Jodi Terwilliger // Creative Director

▫️

“Alex is a great guy and a proven digital leader. [He ran] a large and high profile strategy, design and build project like clockwork. The work is of the highest caliber and the teams and clients working with Alex are having a blast. Working with Alex feels good.”
Chris Mele // Managing Director

▫️

“Professional, Thoughtful, Organized, Artful and Exceptional. Alex is one of the most ethical and thoughtful individuals I’ve ever met. He makes everything look effortless and is fluid in his communication through the most challenging scenarios.”
Michelle Collins // Founder, Creative Director

▫️

“His approach with Clients, Partners and team members alike is about harmony and balance by establishing clear communication where ego has no place. Alex’s grounding in technology, user experience and strategy is backed by a wonderful attention to all details. He maintains a valued interest in the bigger picture and is equally invested in taking care of everyone engaged in the journey for the benefit of the whole. A true delight to collaborate with.”
Jason Prohaska // Managing Director

▫️