Experience is everything

I design and lead complex tech stuff for startups and corporates looking to change the game

— guess where this is and win a prize —

I work closely with founders to distill the f-ck out of an idea, crystallize a proposition, and convert complex workflows into intuitive, business-defining experiences.

My work transcends “Product” and “Design” — there’s just no separating this in my head. I couldn’t imagine designing anything without understanding why I’m designing it, and I couldn’t imagine starting anything without determining how it will work.

I get deep in the dirt, think systematically, unravel objectives through efficient design, and lead an arena of invention and change.

Bring. It. On. 👊🏼


LA birthed me and NYC raised me. I’m currently based in London, but my heart is forever chained to NYC 🖤

I get a particularly twisted thrill from building stuff without precedent and hellbent on torching the rulebooks to make things better. Now I’m doing just that— I’m partnered in building something that majorly vibes my nuclei will definitely rock some world. Stay tuned.


I’m available for freelance consulting. Hit me up.

Just please keep in mind—much of what I do isn’t exactly portfolioable (or legally shareable), so anyone immediately asking for a portfolio doesn’t understand what I’m bringing to the table. And besides, I’d usually only share design work over a meeting anyway.

So let’s meet up! Trust me, it’ll be fun 🤙🏼

Questions? Just ask.

LinkedIn or DM


Some things people said:

“Alex is a rare beast. Able to switch effortlessly between highly inventive broad brush thinking and rigorous, detail-oriented design work without relying on process dogma. He knows its all about the end result — and the end result was great.”
Ben Bashford // Design Director
“Alex is a great product person. He was pivotal in defining the MVP for our mobile-learning app. His design aesthetic and attention to the ‘little big details’ ensure a well-crafted, premium output. I look forward to working him with again.”
Paul Jackson // Founder, VC
“He’s measured and pragmatic, while constantly pushing for the absolute highest quality creative output. He’s a great leader, and a great person. Anyone would be lucky to have him leading their team.”
Jodi Terwilliger // Creative Director
“Alex is a great guy and a proven digital leader. [He ran] a large and high profile strategy, design and build project like clockwork. The work is of the highest caliber and the teams and clients working with Alex are having a blast. Working with Alex feels good.”
Chris Mele // Managing Director
“Professional, Thoughtful, Organized, Artful and Exceptional. Alex is one of the most ethical and thoughtful individuals I’ve ever met. He makes everything look effortless and is fluid in his communication through the most challenging scenarios.”
Michelle Collins // Founder, Creative Director
“His approach with Clients, Partners and team members alike is about harmony and balance by establishing clear communication where ego has no place. Alex’s grounding in technology, user experience and strategy is backed by a wonderful attention to all details. He maintains a valued interest in the bigger picture and is equally invested in taking care of everyone engaged in the journey for the benefit of the whole. A true delight to collaborate with.”
Jason Prohaska // Managing Director